What you have to offer

You have one of two options. You could create something “me too”. It’s an option that exists but with your branding. This is quite easy. Figure out the recipe for what someone else is doing and copy it. The end result will be decreased profits for everyone and a race to the bottom since the […]

Tsunami

It usually starts with mass displacement underwater. The wave it generates runs beneath the surface uninterrupted. This wave can travel at speeds up to 800 km per hour. Completely unnoticed. Then, landfall. As the continental shelf forces the wave to break the surface, it slows down and stands up. We take notice. The energy in […]

Chasing Sunlight

We periodically achieve moments of brilliance. Our business gains traction and we experience the sunlight. It’s a great feeling until we realise the work has just started. Sunlight is a moving target. So we fire up the engines and chase it with all we’ve got. Soon we realise it’s a losing battle. Let’s wait for […]

Securing Relevance

We are all competing for attention. You want your work, products, business or expertise to be noticed and appreciated. So does everybody else. You could shout louder. This will bring you into the consciousness of more people. Uninvited, and unwelcome. You will spend plenty of money and secure diminishing returns. How many ads do you […]

First Time

Yes, there is a first time for everything. The consoling line you get from onlookers or mentors when you fail abysmally. The challenge does not lie in our experience or performance, but rather in our expectations. We tend to build it up in our minds. We plan to expand our experience, sure, but expect at […]