Funding is good…

Customers are better. Instead of spending time in search of grant funding, invest time to find your tribe. They may be small and reclusive. But you inspire them. They believe in your dream and appreciate your value. They need you. When the goal is value, the metrics for success change. When we change what we […]

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What do startups do?

This is the million dollar question. You might be surprised to discover that all new businesses do the same thing. The purpose of a new business is to discover a business model. This seems counter-intuitive. Should you not be inventing products or marketing to customers? Those are consequences of an intentional search for a viable […]

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