Securing Relevance

We are all competing for attention. You want your work, products, business or expertise to be noticed and appreciated. So does everybody else. You could shout louder. This will bring you into the consciousness of more people. Uninvited, and unwelcome. You will spend plenty of money and secure diminishing returns. How many ads do you […]

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In pursuit of monopolies

A monopoly is a situation where one dominant player owns the market. Historically, this has resulted in poor outcomes for consumers. The incumbent can set prices and manipulate prices, becomes lazy and inefficient, compromises on quality and offers mediocre service. All the while scooping profits from unhappy customers who have no other alternative. We can […]

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