It is achieved when we accurately align our organisational reality with our internal structure. This requires a thorough understanding of our strategy and the drivers that ensure successful execution on those objectives. When we are in the start-up phase with limited market traction and brand recognition we require an aggressive sales engine to drive penetration […]Read More Organisational Congruence
The first question is ‘why’. It establishes purpose. The answer proclaims the driving force, the potential impact, the validity and value system. It’s critical. We cannot properly evaluate or discern until purpose is clarified. The second question matters just as much. It aims to define. It provides scope, unlocks understanding. It fills the gap between […]Read More The second question.
They are not the same. Preparedness addresses our ability to respond to what happens. We could facilitate preparedness in one of two ways. Through planning or through packing. Packing is when we carry around a huge survival kit with all items we could possibly need in any situation. It does not require too much planning […]Read More Prepared or Planned
Climbing a mountain is a big commitment. It makes sense to travel as light as possible. We don’t pack things we don’t need. Running a marathon is the same. It’s much easier when we are not overweight. Excess fat and even muscle serve no purpose. No point in lugging it along. Pursuing a new strategy […]Read More Shed the weight
We are all about providing our customers with experiences. Marketing has moved from information selling to storytelling. And it’s powerful! You allow your customer to express their unique narrative within yours. What if we followed this same path with our strategies? They are still these lists of objectives and targets that we set out to […]Read More Craft a strategic narrative