You have one of two options. You could create something “me too”. It’s an option that exists but with your branding. This is quite easy. Figure out the recipe for what someone else is doing and copy it. The end result will be decreased profits for everyone and a race to the bottom since the […]Read More What you have to offer
Do you do great work? If yes, why do you play it down? Why diminish it to make others or yourself more comfortable? Why be ashamed to tell others? You might be struggling to find new customers, not because you don’t do great work, but because no-one knows what you do. Tell me, show me, […]Read More Don’t think about it as bragging.
What justifies our actions? … our inequality? … our complacency? What justifies our purpose? …our value? … our treatment of others? What justifies our justification? Show me how you enable and support the dignity of others. Show me how you honour and serve your community. Don’t justify. Mike SetchellRead More Justified by…
Imagine going on a hike and filling your backpack with items you are unlikely to use, but really like. It doesn’t make sense. When we prepare for a hike we only pack what will be useful. We also pack some emergency equipment we hope we won’t need but will be grateful to have if we […]Read More What is useful