No-one else

When there is no-one else, it tells us one of two things. Either, this is a silly idea that adds no value, or it just seems too difficult, unappetising or challenging to be attractive. Silly ideas and audacious visions are hard to tell apart. Often, the defining feature is the narrative around purpose. As with […]

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Contingencies

Most of the time, most things go according to plan. At least, within the boundaries of what the reality is expected to be. When the realities start falling outside of these parameters, we need contingencies. This is easy, merely because these contingencies are really just part of the realm of foreseeable possibilities. The tricky part […]

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