Relevance of purpose

An organisation is born not when we register a company, but when we give it a purpose. At that moment a new entity is created. It possesses intelligence that will increase (process intelligence). It has a dream for its future (vision) and a character (values). The implications of creating such an entity are that the […]

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Connection

The world is more connected than ever. It’s something we seek. We want to connect with more than your social media manager or marketing department. We want to be in touch with more than just a call center or a chatbot. We want to connect with your purpose. We want a vision that inspires. We […]

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Inevitabilities

We are all confronted with them in one way or another. There is only one true inevitability that faces us all. It cannot be circumvented or ignored. Death. Still, after all these ages we don’t like to talk about it. There is something about its finality that weighs heavy on us. It stands as an […]

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Securing Relevance

We are all competing for attention. You want your work, products, business or expertise to be noticed and appreciated. So does everybody else. You could shout louder. This will bring you into the consciousness of more people. Uninvited, and unwelcome. You will spend plenty of money and secure diminishing returns. How many ads do you […]

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External Reference

Some of us have an innate sense of direction. No matter where we are, we have a general idea of the direction we are facing or heading in. Some of us don’t. No matter which category you fall in, external references are helpful. The way the environment responds to our approaches, products or personalities provides […]

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