Funding is good…

Customers are better. Instead of spending time in search of grant funding, invest time to find your tribe. They may be small and reclusive. But you inspire them. They believe in your dream and appreciate your value. They need you. When the goal is value, the metrics for success change. When we change what we […]

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Shaking the orchard

You have two options. Spend time individually picking fruit. This takes plenty of man-hours. It’s back-breaking work. This works well for vineyards and winemaking. You could shake it up. Grab the tree by the trunk and shake it. Whatever falls off is ready. Sure, some fruits might stay behind, it’s a small price to pay […]

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Building roads in the wilderness

It’s expensive. It’s in the middle of nowhere. It doesn’t make much sense. Then, something interesting happens. Small towns pop up along the road. Every so often to support the large groups of workers and their needs. Residents move in and the economy expands. Commerce develops and schools go up. Farmers gain access to closer […]

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Free stuff

One of the oldest tricks in the marketing playbook is to give away free stuff. We do this at trade shows, conferences and whenever we test the market for new products. When customers take our free stuff it proves they want what we give. This is good. We run back to the office and start […]

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Taking it easy

Easy is worth it. If you do something repeatable, predictable and simple, easy makes sense. Finding the easy way makes us smarter. It creates value and builds companies. Easy never starts out that way. Like learning to drive, it seems impossible in the beginning. Easy is the result of years of hard, dedicated commitment to […]

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