The Countdown

It draws attention to an impending event. This creates airtime and interest. It increases the lifespan of attention. It builds expectation. For it to be effective, we must live up to the level of expectation all this attention created. If we do, the result is something spectacular. The emotions and experiences will be remembered for […]

Read More The Countdown

Touch-points

The theory of Degrees of Separation suggests that we are much more connected than we might think. It also suggests that, in an increasingly digital age, these degrees might be decreasing. The implication for business is significant. We spend so much time cresting touch points with our customers. We design add campaigns, thank you notes, events, […]

Read More Touch-points

Cannabis everything

There is a unique appeal to something that used to be forbidden. Open access creates the allure and excitement generated by the looming potential. People flock to it. Everyone wants a piece of the action. Enter Michael Porter. The market floods and profit margins even out. Not to worry, we can reignite the growth curve, […]

Read More Cannabis everything

Undercarriage

We don’t dress it up. We don’t cover it in paint or sheets of appealing shapes. This is for two reasons. Firstly, we don’t see it often. It’s obscured from view. It’s not front of mind. Second, when we do look at the undercarriage, it’s helpful that it is not obscured. We prefer functional. We […]

Read More Undercarriage

The thing about bandwagons

They are useful in attracting attention. It’s a tool we use to achieve critical mass. In gathers support and increases awareness. This drives entirely the agenda of the person organising the parade. The length, staying power and value of the bandwagon you climb on is predetermined. Once the route is complete and the set is […]

Read More The thing about bandwagons