At face value

It’s the obvious value. It’s visible. It’s easy. We don’t have to invest any time to understand it. We can easily determine it, manage it and mitigate its risks. As a result, so can everyone else. Your unique value proposition does not come from what is common. In fact, understanding the face value secures your […]

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Too good.

We have become so used to fantastic opportunities or great stories as bait to lure us into sinister situations that we filter it out. We have a default ‘to junk’ setting. It’s not intentional. It’s a defense mechanism. We implement it to avoid the confusion and pain false hope presents. What we don’t realise is […]

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