Sometimes we are under the impression that money is scarce. It’s hard to find investment for businesses. The economy is under pressure, investors are looking off-shore. There is risk aversion in the market. The list of excuses is as innovative as the people who make them. Investors are on the other side of the spectrum. […]
Read More Investor’s paradoxIncreasing our ability to produce outputs. It’s a chicken and egg problem. We need more capacity to land big clients. We need more clients to access funding for expansion. Many small businesses get stuck at this hurdle for so long they end up servicing only their current clients and giving up on their dreams. Fortunately, […]
Read More Building CapacityCustomers are better. Instead of spending time in search of grant funding, invest time to find your tribe. They may be small and reclusive. But you inspire them. They believe in your dream and appreciate your value. They need you. When the goal is value, the metrics for success change. When we change what we […]
Read More Funding is good…We have romanticised the idea that some angel investor will give you lots of money to start a business. We prefer this because it seems easy, and mitigates our risk. Let’s manage expectations. The majority of start-ups are funded predominantly by three sources: Entrepreneurs’ money. That’s right, your own hard cash. Not just hours and […]
Read More Funding your start-up
