Growth Hacking

The principle is simple: Sell more than you consume. Doing so produces more revenue than you require to maintain or scale your operations. This unlocks the virtuous cycle of even more sales and even more capacity. This hack rest on two levers. One: Sell more. This usually presents catch 22. You cannot sell more than […]

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Start-up Finances

Phase 1: More energy (money) is expended than what is replenished by income. The budget runs on deficits, usually, founder salaries are not paid in full. (Founders should plan for this in advance.) Additional income funds faster expansion, not higher salaries. Phase 2: Budget surplus happens! You are able to meet all business obligations and […]

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