Securing Relevance

We are all competing for attention. You want your work, products, business or expertise to be noticed and appreciated. So does everybody else. You could shout louder. This will bring you into the consciousness of more people. Uninvited, and unwelcome. You will spend plenty of money and secure diminishing returns. How many ads do you […]

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The tribe has spoken…

You might not agree with the tribe. This leaves you with two choices: 1. Change your tribe. Find a new tribe, a new customer base, a new cookie monster client. Find the group you can connect with and add value to. Move to a group where your value is appreciated and they encourage and equip […]

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