Work that matters

What would that be? When does work matter? The usual utilitarian response would be when it makes an impact. How do we affect the largest number of people, say 1 billion? Certainly, that matters. Saving the life of one person, through rescue, medicine or bravery matters. (A massive impact on the life of a single […]

Growth Hacking

The principle is simple: Sell more than you consume. Doing so produces more revenue than you require to maintain or scale your operations. This unlocks the virtuous cycle of even more sales and even more capacity. This hack rest on two levers. One: Sell more. This usually presents catch 22. You cannot sell more than […]

Run the Maze

Every problem we face feels like a maze. In the search for solutions, we constantly hit dead ends. This is especially true with more complex problems with no ‘discovered’ solutions. New businesses, start-ups, product development, strategy, corporate culture are all problems without blueprints. We understand the principles that help us to navigate the maze, but […]

Inevitabilities

We are all confronted with them in one way or another. There is only one true inevitability that faces us all. It cannot be circumvented or ignored. Death. Still, after all these ages we don’t like to talk about it. There is something about its finality that weighs heavy on us. It stands as an […]

Are you brave enough?

This is often the question that separates average from extraordinary. We all believe we are until we explore the implications of saying yes. Saying yes to extraordinary means saying no to ordinary. Ordinary is comfortable. Ordinary is easy to understand. Ordinary is easy to accommodate. Quitting your job to follow your dreams is not ordinary. […]