Behind the Scenes

It’s easy to step out of a movie theatre and reflect on the experience of the last 2 hours. Most of the time we consider the experience and entertainment as an isolated event and rate our perception if the encounter. If we take a moment to consider the enormous amount of energy invested in such […]

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Increasing Performance

There are two levers to manipulate. Do more of the good stuff. Do less of the bad stuff. The choice seems linear and inconsequential. This is not true. When a car is not fuel-efficient we could just pour in more fuel and get where we are headed. It will cost more (more good stuff) but […]

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Behind the Scenes

It’s the training and the commitment that sets you up for success. The early mornings and late nights dedicated to the goal. The market research and planning get the business going. It looks easy when we only consider the end result. It’s the behind the scenes footage that makes the show possible. The seemingly insignificant, […]

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