Cost drivers

The things that make you more expensive. Cost drivers have a bad wrap. Nobody likes things more expensive than they have to be. So identify your cost drivers, address them and everyone wins. You save money and you pass some of those savings on to your customer. Elegant in its simplicity. Until it’s not. Just […]

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Napoleon Complex

Sometimes we fall short. We don’t measure up. We don’t meet the bar. This can be devastating. It’s even worse when you can’t do anything about it. Like when you are too short to take a ride at the theme park or get into the basketball team. Mostly we can do something. Like a short […]

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Building in Confusion

This is often what entrepreneurs find themselves doing. You step out of a job into your own business. You imagined and designed. You tested and had positive results. Now you build. You have a compelling vision for the future. That propels you forward. You cannot predict the future. You are surrounded by confusion and contradiction. […]

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Route to Market

Marketing your product is a key success factor for any start-up. You have to get out there, get known, build a brand. It’s one of the catch 22’s in entrepreneurship. You need to spend money you don’t have to get access to customers you hope will buy what you have to offer. Our approach depends […]

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Barriers to Entry

As an entrepreneur trying to gain access to a market surrounded by barriers they tend to not get us too excited. Barriers look like work. They are. This discourages us from pursuing the opportunity and to look for something easier instead. This is exactly what every other entrepreneur does. The easier stuff ends up being […]

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