In these uncertain times, business models and product lines are under threat.
Revenues may be decreasing with a commensurate shift in customer behaviour patterns. Doing what you have always done in the way you have always done it might only be a sure path to irrelevance.
If this is you, it’s time to consider a hard pivot.
Rediscover your customer. Then figure out how you can use what you have to serve them better. Nothing is wasted when we use it as a springboard to progress.