from you? It’s not like selling to your mother. That is a question about product quality and value. Buying from yourself is a question of experience.

With consumer needs quickly evolving, even if your product demand is unaffected or perhaps even increasing, are the expectations regarding experience shifting?

You have a rare chance to create a second first impression. As the economy starts to emerge from lockdown globally, your customers are reimagining their world. They are also secretly hoping you have done the same thing.

You could drop prices to help with the financial pressure. This could just as easily create the impression that you are more concerned with sales volumes than customer realities.

Or you could do the much harder work of creating a truly thoughtful experience that serves your customers in ways they didn’t even consider.

If this was a second ‘first date’ which would have a larger impact?

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