It’s not always about like-minded individuals.

Shared-experiences are what bind us together.

It’s less about finding your tribe and more about creating it. Space where people, likely very different from you in many respects, come together because of a unifying experience. Such a base creates the possibility to create a culture that says people like us do things like this.

You could create a ‘like us’ based on arbitrary characteristics like race, gender, age, geography, and many others. All such segmentations only make sense because they generally entail some form of shared experience.

It’s more useful to go straight to the source instead.

Who are ‘people like us’? Why does that matter?


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