It requires extra effort. It’s an initial investment in high energy expense to overcome inertia. Once it’s rolling, maintaining the momentum is cheaper and easier.
This is how every new business, initiative, idea or solution starts. It’s always a big ask because you are changing something. The status quo kicks back, even if it is just made up of your old, comfortable way of thinking.
Founders experience this first hand. So do venture capitalists.
And it’s risky because:
we sometimes push the wrong ones,
or we try to move balls much bigger than we have the power to move,
or we don’t channel all the energy we expend into the movement of the ball.
Fix these three things and you have yourself a winner.
The theory is simple. The reality is not.
