is very different from value creation.

When we create value we amplify the margin and make a profit of the difference. We contribute and benefit as a result. We leave it better than we found it and do our part to support and maintain a mutually beneficial ecosystem.

Taking profit reduces the size of the pie. It dilutes value to the benefit of some. Casinos use this to great effect because in the short term it creates a thrill. The long hard truth is that the rich take from the poor for a service they would be better off not having in the first place.

Profiteering is great for those making the profit.

Value creation is great for everybody.

It’s also more work.

Macau Photo Agency

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