Make your ‘why’ appealing.

I want to know the ‘why’. I want to know it’s relevance to me.

If I’m the one selling the ‘why’ its relevance to me has been established. My job is to establish it for you.

The rest is negotiation and semantics.

Mae Mu

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s