These two factors play a big role in the quality and utility of relationships. Proximity defines how easily we are able to spend time in one another’s company. How frequently, for how long. The closer our proximity, the greater the chances of transfer of tacit intelligence (perspectives, experiences, worldviews, etc).

Common ground greases the wheels. It helps us to utilise proximity, or create it. It’s the shared experience that becomes the basis of our interactions and relationships over time. Common ground can be expanded by proximity.

When we create tribes, groups and communities, it pays to design the two elements into the framework. Together, they are greater than the sum of the parts.

Victor Freitas

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