We never plant trees expecting them to grow strong and tall overnight. Because we understand the makeup and type we are content to wait it out. We look forward to the shade and fruits in a couple of years when the time is ripe.

We might find it odd to encounter a man planting an acorn only to see him frustrated, anxious and impatient two weeks later because he has no tree. Had he planted chia seeds we might half understand.

Why is it then that we all want our businesses to grow like chia seeds, but we expect them to last like oak trees?

When you know what you are planting, it’s easier to manage expectations, both your and your investor’s.

Casey Horner

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