If innovation is where we hope to go, understanding is the gate through which we get there. Innovation is more than just creativity or cool ideas. It’s how we solve complex problems of connection.

Most innovations improve connection. Connection to people. Connection to self realisation. Connection to resources. Our ability to accurately solve these challenges requires not just a knowledge of the problem, but an intimate, multi-dimension understanding of the experiences of all the role players.

The innovation is rarely identifying the problem or challenge. It’s usually an obvious issue. What trips us up is creating a solution that connects all critical parties to a better outcome.

Understanding is the gate. Immersion is the path.

Tyler Rutherford

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