The reason it is a good idea to have an elevator pitch is so that you can pitch your business, idea, opportunity in an elevator. You never know who you might meet, or when. An elevator might just give you the 11 seconds you would never formally get in your mark’s diary. Best capitalise when you get the chance.
You only get one shot. Being unprepared will not only waste that precious opportunity but spoil any other opportunity that you would ever get.
What are the levers that would drive your business forward? If you stumbled into an opportunity to pull one of those levers now, would you nail it?
It pays to be ready.