Inputs are an expense. This has led to some interesting developments in our treatment of it. When we look at efficiency, we consider outputs over inputs. Decreasing the denominator is a quick win. It makes sense to use the cheapest inputs we can.

This is likely to create some waste that we need to deal with. We solve that problem the same way. As cheap as possible. It might not be sustainable, but that’s not the point. Similar to collective immunity. Because we have it, I don’t have to immunise. Soon enough, too many people think the way you do. The protection of collective immunity fades and sustainability becomes a key consideration.

What if we used the highest quality inputs we could. It is likely to reduce input requirements because outputs will increase. We will have less waste and sustainability is an unintended consequence. Sure, it might cost more. If you consider it, it really doesn’t.

If you agree with this hypothesis, consider it next time you think about your utility consumption, your use of packaging, your diet.

Max Williams

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