It creates an exponential impact.

This is a great thing to hack when you want to scale a business or create positive change. It’s also a difficult trend to arrest.

Extinction is one of these curves. The curve is accelerating.

Most of its caused by unintended consequences of maintaining the other accelerating curves in our world. Population, consumption, returns, all insatiable curves that require exponential curves. In its wake, follows a mirror image of cost, sacrifice and trade-off going the other way.

It’s worthwhile to realise that the rules of thermodynamics and motion apply. Energy is never created or lost and every action has an equal and opposite reaction.

The accelerating curves we desire are not free.

Count the cost. Not just for you, but for humanity.

Lucas Alexander

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