There is a time to plan, a time to dream a time to cast grand visions of the future. It creates clarity, stirs hope and possibility. What it does not do, is get things done.

It’s great to speculate about the future or create theoretical models and methodologies. The value of such endeavours is determined by the feedback received during execution. Before execution, all of it is useless. Like a collection of fancy teaspoons you never use.

The challenge is that it is also only once we execute that we are confronted with failure. We discover the flaws and inadequacies that did not exist before. Execution breaks our wonderfully perfect ideas.

It also creates opportunities to improve it.

Avoiding the action for fear of exposure is like designing a space shuttle that you don’t want to be built.

Great drawing for the fridge.

Roberto Nickson

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