We can spend an inordinate amount of time looking for it. The illusive fixer of all our challenges. It’s usually the same thing, more money. More money is just a different way of saying more sales.

More sales fix most of our problems. Let’s just get more of them.

In most cases, more sales is not a solution. It’s a consequence of many small solutions to insignificant and unobtrusive challenges.

The answer to all your problems is not one thing, it a million small things. It takes time to fix many small things, especially when we don’t know what those small things are.

At least now we know where to look.

We might just be surprised by what we find.

Olav Ahrens Røtne

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