Undercarriage

We don’t dress it up. We don’t cover it in paint or sheets of appealing shapes. This is for two reasons. Firstly, we don’t see it often. It’s obscured from view. It’s not front of mind.

Second, when we do look at the undercarriage, it’s helpful that it is not obscured. We prefer functional. We need to get to the insides quickly with a full view.

Dressing it up would take a significant amount of energy and effort, as would getting it all out of the way to fix it when things go wrong. When our work is functional, access is useful. When our work is engagement, appeal is useful.

Customers care about the undercarriage.

Not how it looks, but how it functions.

milan degraeve

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