Get to it.

Sometimes we paint a picture. We take people along on a journey to a picturesque destination. It’s experiential less than functional. It makes perfect sense if this is what we are after. If we don’t offer the guided tour it diminishes the experience, but we still end up at the destination.

When we want functional, there is nothing worse than elaborate experience. I engage this because I want a result, as effectively and efficiently as possible.

Dressing it up does not add value. It steals time.

Time I did not agree to give you.

Learn to spot the difference.

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