We account for time in one of two ways: second by second or lifetime.

Since time is limited, we passionately promote efficiency. It’s all about the hustle. It’s about optimal value out of every second. There is no time to waste.

Every second must be productive. Every day must account. Every action justified by its time expense. All too quickly, such an understanding of productivity leads to complications. Burn-out. Anxiety disorders. Adrenal fatigue. The list is quite endless.

Lifetime accounting views every second as valuable, in the context of the whole. It removes the pressure, creates space for rest, reflection and perspective. It encourages longer-term productivity. It allows the pressure seconds to accomplish more because it is supported by the substance of perspective.

The shorter the timeframe under consideration, the less sustainable the solution we design. Both are valuable when expressed in the appropriate context.

Time waits for no man but waiting can save plenty of time.


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