Because it’s there.

The reason you tackle big challenges.

The fire in your belly. The inspiration to take on incredible odds. The conviction that there is more to your capacity than you have seen before.

It drives you. It challenges you. It scares you.

It’s the race you haven’t entered. It’s the mountain you haven’t climbed. It’s the business you haven’t started. It’s the product you haven’t launched. It’s the investor you haven’t pitched.

It’s time to take up the challenge. It’s time to dare for more.

It’s interesting how your perspectives change when you change your questions.

When you ask, “What’s possible?” instead of, “What’s likely, or even easy?”

When you ask “What will stretch me?” instead of, “What is within my reach?”

Dare to change just one thing.

Your question.

Johannes Plenio

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