Sometimes we are under the impression that money is scarce. It’s hard to find investment for businesses. The economy is under pressure, investors are looking off-shore. There is risk aversion in the market. The list of excuses is as innovative as the people who make them.

Investors are on the other side of the spectrum. To them, the scarce resource is not funding. It’s also not great ideas.

The scarcest of resources are business models that offer high returns on a sustainable basis with acceptable risk profiles. There are plenty of people around who want to make a quick buck with someone else’s money. That raises alarm bells for any investor who has to take all the risk.

What is truly rare, is an individual who sees the opportunity, and goes through the trouble to create a profitable model to exploit it.

For such rare individuals, there is funding in abundance.

david clarke

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