Honey Marketing

It’s fascinating how quickly bees find spilled honey. Within a matter of minutes, this information spreads like wildfire. Suddenly, you play host to a large crowd of avid customers passionate about what you are selling.

This is a great practical example of how word of mouth marketing could work.

Track down the kind of customer that finds your product irresistible.

Then spill some.

Simple.

Until you discover that honey is a product made by the customer, for the customer.

Hack that.

Danika Perkinson

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