It can be done. By extension, you can enter any market with any product just like your competitor had done. First movers do the hard work of creating. Second movers do the easier, yet all-important work of improving.

History favours the second movers. Google, Microsoft and Facebook were all second movers. If you are planning to be one, the best investment you can make is to spend time finding a mentor.

Learning anything starts with incredible mentors. It comes to fruition through hard work, willingness and resilience. They are hard to find. This is what makes finding one so valuable.

It’s much faster to assimilate and improve on existing knowledge than it is to create it.

Wax on. Wax off.

Rita Morais

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