The first trick is to generate valuable data. That sounds easy. Data is valuable only if it is of high quality and a type we can use to inform the decisions we plan to make. Before we generate data, we should understand the desired output. The alternative is to generate everything, and then try to figure out what to do with it. (That’s what hoarders do.)

The second trick is to pass the data through the right filter. Take the gunk out and transform the data into useful information. Our interpretation matrix determines the value the information will create.

Data is valuable. The right interpretation matrix is invaluable. You cannot have the one without the other. If you had to choose one…

Markus Spiske

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