The thing with disruption…

It’s not always successful. Just because you choose to do something differently doesn’t mean it’s necessarily better.

Disruption for the sake of disruption works if the goal is to secure notoriety. If the goal is to initiate change, you may experience a hit and miss reality. Breaking things, challenging the status quo and questioning the accepted practice ignites energy to determine if the current way is best. It might surprise us to realise that sometimes, it is.

We earn the right to break things or to make them better. Sometimes the best way is not disruption, but evolution.

It’s worth developing more than one tool in the toolbox.

Jilbert Ebrahimi

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