Looking at things from a single angle leads to a limited understanding of the object. If I spot a circle from a distance, I distinguish only a single facet, in two dimensions. It could be a ball, a cylinder, a flat sheet or even a cone.

Closer inspection might provide clarity on the nature of the single facet, flat or curved, solid or void. I am able to narrow the range of alternatives. Only when I begin to walk around the object will I gain insight into the complexity and sophistication of a wonderful masterpiece.

All of this, still only provides an understanding of the visual. How would my appreciation change if I understood the history, the design, the inspiration, the purpose, the material and the technique?

Appreciation is a virtue. It’s developed through time and attention.

What if our solutions inspired appreciation in our customers? What if our customers inspired appreciation in us?

Antonio Gabola

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