Looking at things from a single angle leads to a limited understanding of the object. If I spot a circle from a distance, I distinguish only a single facet, in two dimensions. It could be a ball, a cylinder, a flat sheet or even a cone.
Closer inspection might provide clarity on the nature of the single facet, flat or curved, solid or void. I am able to narrow the range of alternatives. Only when I begin to walk around the object will I gain insight into the complexity and sophistication of a wonderful masterpiece.
All of this, still only provides an understanding of the visual. How would my appreciation change if I understood the history, the design, the inspiration, the purpose, the material and the technique?
Appreciation is a virtue. It’s developed through time and attention.
What if our solutions inspired appreciation in our customers? What if our customers inspired appreciation in us?
