Crossing Borders

Boundaries are lines that define areas of motion or acceptable behaviour. Generally, boundaries are things that we should not cross. Borders are boundaries, with a set of special rules that allow crossing when we meet the criteria.

This serves a dual purpose. It ensures that those who cross the border are of a kind, conduct and purpose that we deem acceptable. It also serves to notify the crosser that you are now entering an area with a different set of rules and boundaries.

This offers immense protection for me on my side of the border. It also poses a challenge when I cross over. I need to take the new rules and boundaries into account. I must amend my behaviour, product or service to conform to the new boundaries.

It’s a useful tool in our lives and our businesses. To make things easier, we make everything boundaries. A ‘You shall not pass’ approach is much easier than spending the time to define the special rules that allow you to pass, and designing the boundaries and rules for when you do.

You could leave your borders open or close them up. Neither will reap the benefits of healthy inflows.

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