It’s when notes resound before we expect it. They create surprise. An interesting rhythm. It’s a break in pattern that induces musical and rhythmic pleasure. It also introduces suspense. Now, suddenly something is happening in a space that is usually void of action. Periods of rest interjected with something you were expecting a little later.
Anticipated marketing is powerful because it catches people off guard. They were expecting it, but they weren’t expecting it now. Like midwifery on Valentines or antacids on big game days.
It’s not easy, but if you get it exactly right, it’s masterful.
Like Christmas in July.
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