Anticipated Notes

It’s when notes resound before we expect it. They create surprise. An interesting rhythm. It’s a break in pattern that induces musical and rhythmic pleasure. It also introduces suspense. Now, suddenly something is happening in a space that is usually void of action. Periods of rest interjected with something you were expecting a little later.

Anticipated marketing is powerful because it catches people off guard. They were expecting it, but they weren’t expecting it now. Like midwifery on Valentines or antacids on big game days.

It’s not easy, but if you get it exactly right, it’s masterful.

Like Christmas in July.

 Element5 Digital

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s