You expect big things for this year. You gear up your capacity in anticipation. This makes sense when your performance is directly linked to your capacity. This is the case in industries like mining and manufacturing.
Alternatively, you might also be dreaming big for this year. However, your primary focus should be to speed out of the gates and get as much market feedback as possible. This makes sense in industries where things change rapidly. Highly competitive or experiential markets where the cheese moves like a pinball.
You could increase capacity, but it might end up on the wrong side of the tracks.
There is a time to build.
There is a time to sprint.
Profitable is he who can distinguish the season.