We tend to interpret and define our world by ‘reality’. Reality is just the construct within which we interpret information provided through our senses and intellect. It stands to reason that sometimes our constructs are flawed.
This requires us to reinterpret. To change the construct. To redefine with another set of base assumptions. In business, we call this a pivot. It is when we reframe our market by making it broader or narrower. We rethink our growth engine and our scaling model. We reframe the customer definition and the product offering.
Our minds are very adept at reframing reality. We only access it when we change the construct.