Immune System

It’s there to protect the body against foreign pathogens that intend to cause harm. It protects the longevity of the body. It mitigates risks posed by infections and speeds up recovery times.

Your start-up also needs an immune system. We get so caught up in getting the oxygen for the small business to breathe and stay alive that we rarely spend enough time tweaking the immune system to build resilience.

It consists of first principles, values, purpose, insurance, and expertise. All of these are delivered in contracts. Your contracts are the white blood cells of your business. They identify and attack the pathogens.

Be honest, how many of your contracts are edits of online templates?

That’s like going to an Ebola hotspot with extra pints of blood.

Seems logical. Doesn’t help.

Hush Naidoo

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