Imagine going on a hike and filling your backpack with items you are unlikely to use, but really like. It doesn’t make sense. When we prepare for a hike we only pack what will be useful. We also pack some emergency equipment we hope we won’t need but will be grateful to have if we do.

We tend to be less precise with our perspectives. As we bank life experiences we adopt certain points of view that served us in a particular situation and has since become gospel. These perspectives are no longer useful, yet we rely on them like a crutch because they worked in the past.

We should be willing to put our perspectives to the test through experiments to determine whether the absolutes we hold on to are perhaps assumptions that are no longer valid. Particularly assumptions about the customers we hope to serve.

Only carry what is useful, leave the rest in the car.

Blaise Vonlanthen

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