It’s a moral imperative. The irony is, for most businesses this is a financial decision. What is the cost/benefit trade-off for the green alternative? Whether it’s packaging, waste management, or energy consumption our decision is made based on the cost of going green.
We delay the decision until the equation balances. By then, it’s usually too late.
Someone must lead the curve. This will not be the company worried about price-based competition. It will be the thought-leader delivering value.
Going green is a business imperative.