This is the million dollar question. You might be surprised to discover that all new businesses do the same thing. The purpose of a new business is to discover a business model.

This seems counter-intuitive. Should you not be inventing products or marketing to customers? Those are consequences of an intentional search for a viable business model.

This means you function more like a research lab than you do a door to door salesman.

Figuring this out is your first and most important step to success.

Before we start something, let’s figure out what we are doing.


Evan Dennis

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