There comes a time for every entrepreneur when your back is against the wall. Despite all your planning, forecasting, and budgeting, there’s nothing left. Welcome to the wall.
This moment will define you and your business. Most entrepreneurs give up. Between 70 and 90 percent, in fact, depending on where you live. We tell ourselves that it just wasn’t meant to be. It’s not a good enough idea. The competition is too tough.
The ones who make it didn’t have a better plan, or budget or market, in the beginning. They responded. They designed their way out. They deconstructed the wall brick by painful brick.
Successful entrepreneurs didn’t have it easy. They just didn’t give up.
The only way out is through.
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