We all have a pain threshold. The limit of our capacity to deal with pain. This threshold fluctuates depending on the duration for which the pain must be endured. It enables us to accomplish things beyond our reach.

It also makes us lazy. If I am able to perform at a particular level with pain within my threshold, I do not have to deal with the problem causing the pain, I can simply live with it.

We run our businesses the same way. We delay solving pain points because they are manageable. The challenge is, the longer you leave it, the more expensive it gets to fix.

The longer you run with poor technique and posture, the longer it will take to fix.

The pain might be manageable right now, but is it worth it?


Ruvim Noga

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